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Process Steps
Business needs analysis
Competitive analysis
Target audience analysis
Solution identification
Project plan
Prototype
Development and completion
Quality check
Client acceptance
Implementation
Maintenance
Although broadly the production of all our creative
work goes through the same process (planning,
designing & development or production and
post-production), it is in the details that the
development methodologies differ for each media.
Our development methodologies are adaptable to real
world situations where we do not have the luxury of
going through detailed steps due to pressing
deadlines.
The following are the common steps in the
development methodology that we follow for all
media.
Objective analysis:
The client brief helps in arriving at a clear
understanding of the purpose behind every piece of
communication and its targeted audience.
Proposal / website
documentation / film treatment note:
This document is derived from the objective
analysis, once agreed upon, forms the basis for
starting the first stage of the creative process.
In the case of the website projects, the proposal or
the scope document also contains details about
Development tools and technologies to be used
Hosting infrastructure requirement
The development timeline
Cost estimates and payment terms
Design prototyping /
details script or storyboard:
This phase of the work starts after receiving the
Work Order along with 50% advance payment from the
client. During this stage, the work is given the
visual shape that the final output will acquire, for
web projects, the homepage and a few link pages, and
for sometimes, a storyboard, are created for
approval.
Development / Production:
After approval of the design prototype/script or
storyboard, the project enters its most intensive
and production phase. Web pages are designed and
coded, animation is created, video footage shot and
edited, and so on.
The finished work is shown to the client, for
approval and animation jobs are now ready for
handing over, while web projects enter into their
final phase.
Hosting / Billing:
Web site are ready to be uploaded and tested for
bugs, and after correction are billed. Completed
video and animation projects are also billed now.
Registration with Search
Engine and Directories:
This is a free service provided to our clients. The
hosted site is manually registered with all the
major search engines, search directories and trade
directories. This promotion helps in directing
traffic to the web site.
Post-hand over Maintenance:
We provide free maintenance of the websites
developed by us, for one year, subject to the
condition that the work does not take up more than
two hours per month or 24 hours in first year.
For sites which require intensive maintenance, we
enter into an annual contract with the client.
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